About Us
"Gravity Kills Creativity"
- Shashi Preetam Pratapgiri.
The more jagged the edges, the more exciting the swim. Without challenges, there is no true victory that can celebrate the upheaval, the march, the conquest. We are Creative Species who find the gaps through the enemy formation to ensure that a brand achieves its goals.

Our Story
"I began in 1994 with a humble start as Eldritch Communications, steaming ahead in 2010 as Steam Communications—until it precipitated, mutated, and evolved into its current existence as the Creative Species."
- Shashi Preetam Pratapgiri
Meet The Team

Shashi Preetam Pratapgiri
Founder & CEO
About Shashi Preetam Pratapgiri – The Force Behind Creative Species
The creative genius behind a firm that accelerates the business of ideas—by frying brains, consuming cholesterol, and seasoning it all with a splash of champagne.
Solutions aren’t off-the-shelf commodities; they must be created, developed, and executed. And that’s where Shashi Preetam Pratapgiri thrives. A music composer, writer, filmmaker, designer, animator, sound designer, producer, video editor, cinematographer, photographer—whatever life demands, he takes on the challenge, masters the craft, and delivers.
With this readiness to say yes to anything and everything, his thirst for new journeys—big or small—never fades. He instills this philosophy into every member of his organization, driving them mad 24/7 to stay on their toes, master new skills, and never wear a sorry face, even in the darkest situations.
Because true creativity isn’t just about having ideas. It’s about making them happen—no excuses.

Aishwarya Krishna Priya
Partner
IGCSE, IBDP, BA, MBA-HRM, MA-Psy, MA-Tarot (India) |
MSc- King’s College London, London, UK |
PGD Environmental Sciences & Tarot |
Certificates in Music therapy & Mindfulness |
Vidya Vachaspati PhD (scholar)
Daughter of Shashi Preetam, Aishwarya Krishna Priya is a firebrand force and the second in line, carrying forward the legacy with her own distinct edge. While deeply immersed in her core field of mental health, she is the founder of Aishwarya’s Counselling and Research Organisation (ACRO)—a premier mental health service provider based in Banjara Hills, Hyderabad, India.
Beyond psychology, she is a highly creative individual with diverse artistic pursuits. A Grade musician in Western Classical Music from Trinity College of London, she is passionate about music. Her artistic side extends into crochet, handicrafts, and art curation, and she has made notable contributions to several conservation initiatives.
As the strategic advisor for this business, she brings insight, structure, and vision, ensuring its continued growth. A powerhouse of intellect, creativity, and passion—she is a name to watch.

Swetaa Varma
Director - Marketing & PR
A go-getter, a hardworking soul, and a force of nature, Swetaa Varma wears many hats with effortless grace. An actor, model, social influencer, biker, and marketing professional, she brings an unstoppable energy to everything she does.
Fluent in multiple languages, she has the rare ability to connect with diverse audiences across cultures—a skill that makes her an exceptional communicator and brand strategist. Whether in front of the camera or behind the scenes, her command over language and expression allows her to build bridges, influence narratives, and create lasting brand impressions.
Her expertise in marketing and PR is backed by her deep understanding of audience psychology and digital trends, making her an invaluable asset in shaping brand stories and public perception. With an eye for detail and a passion for storytelling, she ensures that every campaign she leads leaves a lasting impact.
Whether she's riding on two wheels or steering brand conversations in the right direction, Swetaa does it all with fire, finesse, and a fearless attitude.

Srikanth Rao Arkatala (VJ Rocky)
Head - Audio Visual Communications
Filmmaker & Creative Professional
A man of many dimensions, Srikanth Rao Arkatala (VJ Rocky) brings an unconventional blend of science, corporate discipline, and raw creative passion to the table. With a background in microbiology and genetic studies, he once followed a structured corporate path—only to break free and chase his true calling in acting and anchoring.
A powerful speaker, motivator, and dynamic performer, he is now at the helm of operations and production at Creative Species. His unwavering commitment, sharp leadership skills, and ability to execute high-pressure projects with precision make him an indispensable force behind the scenes.
A taskmaster with an unstoppable energy flow—even at 3 AM, Srikanth ensures that every aspect of production runs like clockwork. Whether it’s managing crews, overseeing logistics, or driving a team to perfection, he does it all with passion, discipline, and a relentless drive to push boundaries.
For him, every project is not just a task but a mission to create something extraordinary, and with his powerhouse energy, nothing is ever impossible.

Hari Krishna Gandrakota
Manager - Technical & Production
Creative Technician & Production Specialist
Another exceptional protégé from Shashi Preetam’s Academy, Hari Krishna Gandrakota has evolved into a versatile and highly skilled creative technician. With a deep-rooted passion for media and entertainment, he has honed his expertise across multiple disciplines, making him an indispensable force in the industry.
A true multitasker, Hari excels in video editing, cinematography, sound design, production coordination, and creative development. His keen eye for detail and technical precision allow him to craft seamless visuals, crisp edits, and immersive soundscapes, ensuring top-notch production quality.
Beyond his technical expertise, Hari is also a master of production coordination and event management. His ability to handle logistics, streamline workflows, and execute large-scale events with precision makes him an essential pillar in any creative venture. From managing crews to organizing film shoots, live productions, and corporate events, he ensures every project runs smoothly from concept to completion.
With a relentless hunger to learn, adapt, and innovate, Hari Krishna Gandrakota is a true creative powerhouse—one who transforms challenges into opportunities and visions into reality. His journey is just beginning, and the impact he’s set to make is limitless.

Anirudh Mantripragada
Head - Audio Visual Communications
Filmmaker & Creative Professional
A BTech student turned multifaceted creative force, Anirudh Mantripragada found his true calling in filmmaking under the mentorship of Shashi Preetam. Trained and shaped at Shashi Preetam’s Academy, he has evolved into a dynamic, multitasking professional in advertising, filmmaking, and creative production.
A true protégé, Anirudh has mastered multiple disciplines—he is an actor, editor, cinematographer, writer, and voice actor, seamlessly adapting to every role required in the creative process. His ability to wear many hats makes him an indispensable asset in the world of media and storytelling.
With a relentless drive to learn, create, and innovate, he is carving his own path in the industry, bringing fresh perspectives and a fearless approach to filmmaking. The journey has just begun, and Anirudh is set to make waves.
A firm believer in the power of storytelling, Anirudh combines artistic vision with technical expertise, ensuring that every project he undertakes is both aesthetic and impactful. His sharp visual sense, deep understanding of narrative structures, and command over cinematic techniques allow him to translate abstract ideas into compelling visuals.
Beyond his individual talents, Anirudh is a natural collaborator, seamlessly working with teams to bring out the best in every production. His adaptability and keen problem-solving skills make him a go-to person in high-pressure environments, where creativity meets tight deadlines.
With a keen eye for detail and a fearless approach to pushing creative boundaries, Anirudh is not just a filmmaker—he is a visionary in the making, ready to leave his mark on the industry.
Our Motto
"Don't do anything that isn't close to your heart.
You may love a hundred times, a hundred people, but you’ll never get the raw, fresh feeling of your first love. Every brand campaign is the same—the effort, the grind, the fire you bring to your first campaign is unmatched. Life moves on, but we don’t just go where it takes us. We carve our own paths to be exactly where we need to be."
- Shashi Preetam Pratapgiri.